If you are a relatively new blogger and if you’re thinking of making more money on your blog then, feel free to check out my Ezoic review down below.
Why I Signed up with Ezoic
I was actually using Adsense when I first started until the first week of January 2021. I wasn’t planning to move to any other advertising program because I know my traffic was quite low compared to the big blogs out there.
However, I got some technical issues in displaying Adsense using a plugin and I got tired of figuring it out. I spent hours troubleshooting it and I gave up.
Actually, I had the option to just manually place the ads on my blog but I figured that it might be time-consuming so I just searched other advertising programs that are easier to implement and I found Ezoic.
How to Join Ezoic
Ezoic requires 10,000 sessions (not pageviews) to join the program. When I contacted Ezoic, I was a little bit short (just a little bit) when it comes to the required sessions but my pageviews were already at 12K by that time. I thought I won’t be approved but luckily, I was accepted to the program.
If you already have an approved Adsense account and you know that you are in good standing with Google, then you don’t have to worry about this since Google had already checked your blog. And for sure, they know that you’re Google compliant when they approved your Adsense account (and if they have not called you out for any potential violations).
However, if you don’t have an Adsense account yet, then you have to make sure that you are Google compliant.
This includes, but is not limited to:
- No invalid clicks/impressions
- Not falsely encouraging clicks
- Not offering copyrighted material/downloads
- Not offering counterfeit goods
- The site should have reliable traffic sources
- Sites shouldn’t redirect users to undesirable pages/sites/pop-ups or pop-unders
- Gambling content – click here for more info
- Not using automatically generated content
- Not creating empty pages with no original content
- Not using content that is copied from other webpages
- Not keyword stuffing
- Not using adult / dangerous / derogatory content
- Not offering alcohol/tobacco / healthcare-related content
- Not using aggressive/threatening content
- Not using illegal content
You should also have original content and written in an AdSense-supported language. You can find a list of these languages by clicking here.
If you’re worried if your niche will be accepted then worry not as Ezoic accepts a variety of topics which includes the following (but not limited to):
- Home and Garden
- Food & drink
- Family, and more.
Ezoic also works with every CMS, host, or website configuration which includes (but not limited to):
- Custom pHp
- Rebel Mouse
- Bitrix, and more
Ezoic will also work with a variety of themes and plugins, click here if you want to see the list of Technology and Infrastructure Compatible with Ezoic.
Why You Should Join Ezoic
There are numerous reasons why you should join and I will enumerate here some of the advantages of joining Ezoic.
Automated Ads Placement Optimization
This is probably the biggest advantage of Ezoic compared to similar programs ou there such as Adsense.
Ezoic automatically optimizes the location of the ads on your blog to maximize your earning potential. If you are with Adsense (unless you use the Google Auto-ads), then you will have to place the ads manually and it takes a lot of experimentation to figure out which parts of your blog are the best location for the ads.
Higher Earning Potential
Ezoid doesn’t just work with Adsense, they also work with a lot more advertising programs to ensure that they are serving the highest possible paying ad on your blog. They have this feature called Mediation which you also have access to on your Ezoic Dashboard.
Mediation allows website owners to connect all existing ad partners and have them compete on an even playing field inside Ezoic. It’s like bidding of some sort. Since I have Google Adsense and Media.net, I turned this feature on to maximize my earning potential.
Tons of Other Options
Ezoic is not just a platform to monetize your blog. They also offer other paid/non-paid products and services to website owners such as:
- Site Speed Accelarator
- Progressive Web App (PWA) for Mobile
- Layout Tester, and more
Personally, I have not tried any of these services yet except for the PWA which I’m currently setting up. I will probably create another article in the future once I tried those other features.
Amazing Customer Service
I’ve been with Google Adsense for quite some time and I never had a chance to talk to any real person yet.
However, with Ezoic, I have an Account Manager that I can talk to whenever I have a question about Ezoic.
(Shout out to Josh!!!)
When I signed up with Ezoic, I just followed all the instructions and completed all the integration requirements. When my Account Manager contacted me, he was surprised that I’m done with all the steps. If you get confused with the integration process, do not worry because they will be assisting you on how to do it.
My first integration option was via Nameservers but I changed it yesterday to Cloudflare and Josh immediately contacted me to ask if I needed help in executing the change. Luckily, it wasn’t really that complicated and I was able to re-integrate using Cloudflare.
Sometimes, it’s just comforting to know that there’s someone out there looking out for you in case you needed some help. I hope this is one of the nice things that they won’t change in the future.
Surely, they’re not really earning a lot from my blog because of my small traffic, but they’re still making me feel appreciated as their customer/partner.
Oh, and also, I’m using the FREE Account so there’s NO SETUP FEE! 🙂 They’ll help you use their platform and not charge you for it.
Multiple Payout Options
You can change your payment threshold (minimum $20) and you can receive your payment in a variety of ways.
- Check/cheque (recommended for USA and Canada only)
- Direct Deposit (USA Only)
- Prepaid Card, and International Wire Transfers Via Payoneer
Please note that there will of course be corresponding charges depending on your location (currency conversion) and choice of payment method.
I’m just so glad that the minimum payment threshold is low. If you’re with Adsense, you know that the minimum threshold is $100 and for new bloggers, it will take some time to reach that amount.
With Ezoic, you can get paid once you meet the minimum, which is $20.
Please take note that any changes in the payment method must be submitted by the 26th of the month. Changes submitted after the 26th will be applied toward the next pay period.
My Google Adsense vs Ezoic Earnings
Before we continue, bear in mind that I’m from the Philippines and as of the time of writing, more than 90% of my traffic comes from the Philippines.
My advertisement income is generally waaay lower (sadly) compared to those who have traffic from the US/Canada/UK. Sometimes, I really get envious of US/UK/Canada bloggers for having access to high eCPM/CPC/EPVM and a ton more. You guys are really lucky!!! 🙂
Anyway, going back to the topic…
Adsense uses RPM or eCPM while Ezoic uses EPMV.
RPM or eCPM is Revenue per Mille and computed per 1000 pageviews. While EPMV is computed based on the overall revenue generated on your site for 1000 visitors.
My Average Page RPM or eCPM with Google Adsense last December 2020 is $2.13 and my Average CPC is $0.19. I transitioned to Ezoic last January 8 and my average EPMV from January 8 to 31 is $4.38.
There are even certain days when my EPMV is between $5 – $8+. This may be due to my effort of targeting readers from the US/UK/Canada by writing articles that are not country-specific (such as this one).
This is a whopping 205% increase when you compare my Adsense RPM and my Ezoic EPMV.
Your EPMV will definitely be higher if your traffic is coming from the US/UK and Canada.
So, as of the time of writing, I can really say that Ezoic is better than Adsense when it comes to earnings.
Common Questions About Ezoic
Before I signed up, I searched the web about Ezoic and I’ll be compiling here some of the most common questions including my personal experiences about Ezoic to help you decide if this is right for you.
Do I Really Need to Have 10,000 Sessions?
The quick answer is Yes! It’s their requirement in order to have enough data of your blog to do the testing. However, in my experience, I fell a little bit short (just a little bit) with the required sessions.
However, I have more than 12K page views during that time. And also, the month I signed up with Ezoic, I reached almost 15K sessions.
If you’re just a few numbers away, don’t hesitate to contact them and who knows, right?
How Long was the Approval Process?
In my experience, I got approved on the same day I applied. If I remember this correctly probably in just an hour or less. I guess it will all depend if you meet their requirements.
If you think you meet ALL of their requirements, then approval will be very easy.
Am I Tied with Ezoic for a Certain Period of Time if I Sign up with Them?
No. You can turn-off Ezoic anytime you want. There’s no contract nor period of time obligation that you have to fulfill.
How do I Integrate my Blog with Ezoic?
You have three options when it comes to integrating your blog with Ezoic:
- DNS Nameservers
- WordPress Plugin
I initially integrated my blog via DNS Nameservers because I was in a hurry to set it up.
However, I changed my integration to Cloudflare yesterday.
How Long was the Integration Process?
I think it took me a few hours to integrate my blog with Ezoic (probably an hour or two not including waiting for the crawls, etc). This was because I did it by myself and I was reading tutorials along the way. I wasn’t also that tech-savvy, and sometimes there are wait times beyond your control like Google Crawl, DNS stuff, etc.
Again, bear in mind that an Account Manager will contact you and can help you set it up (With no SETUP Fee, wait…did I mention that already? LOL!)
Is Ezoic Free?
Yes! But there are paid options too. I’m using a free account and that includes displaying an ad at the bottom of the page. I would probably switch to a paid option once I earn substantial income from Ezoic.
Will Ezoic Slow Down my Blog?
I didn’t run any actual speed test so I’m afraid I can’t provide data for this. Based on my observation, my website slowed down a bit in the first week after I integrated with Ezoic. However, after that, it went back to its regular performance.
I mentioned earlier that I changed my integration to Cloudflare just yesterday, and I noticed a bit of improvement regarding my site-speed. Bear in mind that Ezoic is doing a lot of testing on your first month so it might be the reason for the slowing down.
Please also keep in mind, that when I signed up with Ezoic, I only had around 85 -90 webpages including my posts and pages and my blog doesn’t have many graphics. So it might vary depending also on what your blog/website contains.
Do I Have Some Sort of Control with the Ad Placement?
Of course, you do! You can choose if you want to:
- Disable Ads per Page
- Choose Where You Want to Place Ads (Ads Placeholders)
- Determine the Maximum Number of Ads per Page
- Set Limit on Number and Types of Ads using the Ad Restriction App
- Prohibit Certain Advertiser Using Ad Blocker
- Choose which categories of ads are shown on your site
- Choose Ad Color
Before you make any changes to the settings though, I highly suggest that you get in touch with your Account Manager especially on your first month with Ezoic.
Remember that in your first month, Ezoic’s A.I. is trying to understand your website in order for it to determine the best possible ad locations, etc.
Personally, I haven’t changed anything except for disabling ads inside my Pages (About, Contact, etc).
Do They Have a Referral Program?
Yes!!! The links on this post are my referral links with Ezoic and I will earn some commission at no extra cost to you if you use my links (Thanks in advance!).
I signed up with their referral program after I finished my site integration with Ezoic. I will probably write a separate post about it in the future and I will link it here.
What are the Things You Don’t Like About Ezoic?
If you’re going to ask me, I’m glad I crossed paths with Ezoic and I’m very happy with how things are going on as of the time of writing.
If there’s something that I don’t like about Ezoic, it’s the sizes of ads in certain locations and at certain times. I really really like to keep my layout as clean and symmetrical as possible and I’m very OC when it comes to sizes of graphics and ads.
Most of the time, the ads are in sizes that I prefer, but sometimes, I don’t like the sizes that get displayed on my blog (desktop/laptop). With mobile, all sizes are pretty much optimized and very nice to look at.
Will I recommend Ezoic?
If you meet Ezoic’s requirements, then I suggest that you try it out. You can turn it off anyway if you don’t feel that it’s suited for your blog. However, I suggest giving it a couple of months before you decide if you’re going to turn it off or not.
Here’s a video from Income School on Youtube about their findings in testing multiple ad networks to find out Which Ad Network Pays the Most.
By the way, I’m not an affiliate of Income School, but I’ve watched a lot of their videos and I’ve learned a lot from them. If you’re trying to learn more about blog monetization, I recommend subscribing to their Youtube Channel and watch their videos.Ezoic Review - How to Make Money on Your Blog with Ezoic Click To Tweet